If you want to protect your brand throughout the European Union, one of the most efficient options is to apply for an EU trade mark (EUTM) through the European Union Intellectual Property Office (EUIPO).

Trademark registration helps protect your company name, logo, or other distinctive sign from unauthorized use while strengthening the long-term value of your business. In this article, we explain what a trademark is, why it is worth registering, and how the trademark registration process works in Latvia.

Learn how Amazon Brand Registry helps protect your intellectual property, prevent counterfeits, and support long-term success when selling on Amazon.

The 2026 Edition of the Guidelines for Examination of EUTMs and EUDRs Has Entered into Force

In today’s competitive market, safeguarding your business’s unique assets is paramount.

This guide walks you through the essential actions to complete before filing your EUIPO trademark application.

IP valuation plays a pivotal role in transactions, licensing agreements, and legal protections.

Registering a trademark in the UK is a critical step for businesses and individuals seeking to protect their brand identity.

When deciding to protect a brand within the European Union, conducting a thorough trademark search is an indispensable first step.

Your brand exists in two worlds: the legal world of trademarks and the digital world of domain names . Many entrepreneurs mistakenly believe that owning a domain name grants them full rights to a brand. However, this is not the case. A domain serves as your online address, while a trademark represents your legal ownership. To effectively protect your brand’s reputation and prevent others from profiting off your name, you need both. In 2023, the World Intellectual Property Or

Registering a trademark in the European Union protects your brand and gives you exclusive rights across all member countries.

You’ve invested countless hours building your brand — from crafting a standout name to designing the logo, and shaping your business around it. That effort can all be undermined by a single misstep in your trademark application.

Introduction: Laying the Foundation for Brand Protection Securing your brand's identity across the European Union is a pivotal step for any business looking to grow and thrive in one of the world's largest single markets. An EU trade mark (EUTM) offers a powerful, unitary right that provides protection in all member states. However, the path from a great brand idea to a successful registration with the European Union Intellectual Property Office (EUIPO) is paved with critical