Your brand exists in two worlds: the legal world of trademarks  and the digital world of domain names . Many entrepreneurs believe owning a domain name gives them full rights to a brand — but that’s not true. A domain is your online address. A trademark is your legal ownership. You need both to protect your brand’s reputation and prevent others from profiting off your name. In 2023, the World Intellectual Property Organization (WIPO)  handled more than 6,000 domain disputes ,

Registering a trademark in the European Union protects your brand and gives you exclusive rights across all member countries. The European Union Intellectual Property Office (EUIPO) handles this process, making it possible to secure your trademark with a single application. This guide walks you through the essential steps to register a trademark with the EUIPO, helping you avoid common pitfalls and understand what to expect. Understanding the Importance of Trademark Registrat

You’ve invested countless hours building your brand — from crafting a standout name to designing the logo, and shaping your business around it. That effort can all be undermined by a single misstep in your trademark application. While some errors can be patched later, others require you to start over entirely — leading to wasted time, new fees, and major frustration. To avoid that nightmare, it’s crucial to understand which mistakes kill your application, which are fixable w

Introduction: Laying the Foundation for Brand Protection Securing your brand's identity across the European Union is a pivotal step for any business looking to grow and thrive in one of the world's largest single markets. An EU trade mark (EUTM) offers a powerful, unitary right that provides protection in all member states. However, the path from a great brand idea to a successful registration with the European Union Intellectual Property Office (EUIPO) is paved with critical